Wild Winter is a playful kids’ clothing concept inspired by my love of mountain wildlife and winter adventures.
It combines cozy design with whimsical animal illustrations, turning cold-weather essentials into something imaginative and full of story.
Wild Winter
Conceptual Kids’ Clothing & Lifestyle Brand
Design Goals
Create a cohesive brand identity for a children’s clothing and accessories line.
Develop custom animal illustrations and patterns inspired by mountain and forest wildlife.
Explore product and packaging mockups that visualize the brand in a real-world retail context.
Deliverables
Logo and brand system (primary logo, secondary marks, icons)
Color palette and typography guide
Illustrated animal characters (moose, penguin, fox)
Pattern series (forest, snow, wildlife motifs)
Product mockups (sweaters, mittens, scarves, packaging, hang tags)
Lifestyle brand imagery and hero banner
Tools
Illustrator
Display & Signage Designs
Display Shelving Design
Front View
Wayfinding/ Signage Design
Front View
3/4 View
Display Shelving Design (with toys)
Brand Elements
Logo
Primary
Typeface
#fcf5f6
#c2dbf2
Color Palette
#4f8ab7
Logo Mark
Patterns
#aa1f23
#3e7136
#71461d
#c39b7a
