Solera is a conceptual luxury retreat and brand inspired by Mexican talavera and the serene colors that make up the deserts of where I’m from, the Southwest United States.

It combines elegant design with rich, tactile patterns, creating a calm and immersive experience that feels luxurious, thoughtful, and full of character.

Solera

Conceptual Desert Inn/Hotel Branding

Design Goals

  • Create a cohesive brand identity for a luxury retreat that feels elegant and inviting.

  • Develop custom patterns and visual elements inspired by Mexican talavera and desert landscapes.

  • Impliment brand applications across environmental graphics, print materials, and digital touchpoints to bring the retreat experience to life.

Deliverables

  • Logo and brand system

  • Color palette and typography guide

  • Email Marketing Material (desktop and mobile)

  • Environmental and surface graphics (do not disturb signs, towels, bedding)

  • Pattern and motif designs inspired by Mexican talavera

  • Print and digital collateral (stationery, signage)

  • Experiential brand mockups to showcase the retreat atmosphere

Tools

  • Illustrator

  • Photoshop

  • Goal: Increase off-season bookings with a calm, premium feel

  • Constraint: Must be scannable on mobile

  • Decision: Large hero image + single CTA to reduce cognitive load

  • Outcome: Modular layout reusable across campaigns

  • Hero image reinforces sense of calm

  • High-contrast CTA for accessibility

  • Modular layout for easy reuse

Email Marketing

Desktop

Mobile

Brand Guidlines

Color Palette

Logo

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Typography

Pattern

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  • Southwest-inspired color palette and patterns drawing from Mexican talavera and desert landscapes, blending warmth, texture, and calm.

  • Refined logo and typography system balancing elegance with approachability to support a modern luxury retreat experience.

  • Tactile, pattern-forward visual language designed to feel immersive and expressive while remaining versatile across digital and print applications.