Kooki – Conceptual Babies’/Babies’ Clothing, Lifestyle, & Accessory Brand

Kooki is a playful baby and toddler accessory brand I created, inspired by the fun and kookiness of little kids.

It combines bright colors and silly, monster-like characters with a clean, polished design, making everyday accessories feel imaginative and full of personality.

Design Goals

Create a cohesive brand identity for a playful baby and toddler accessory line.
Develop fun, silly monster characters and bright patterns that appeal to young children.
Design product and packaging mockups that bring the brand to life in a real-world context.