The Idea Lab – SDSU On-Campus Labratory Branding
The SDSU Idea Lab is a bold and forward-thinking brand identity for a San Diego State University program that empowers students and staff to launch their own businesses.
It brings together the excitement of new ideas and the supportive spirit of the SDSU community, creating a look and feel that motivates people to dream big, take risks, and turn their ideas into something real.
Design Goals
Create a cohesive visual identity for a university startup program that feels inspiring, modern, and approachable.
Develop a brand system that shows innovation, creativity, and collaboration.
Design branded materials and mockups that bring the program to life across print, digital, and environmental applications.
Deliverables
Logo and brand system (primary logo, email signature logo/icon)
Color palette and typography guide
Product mockups (stickers, t-shirts, banners, flyers)
Tools
Illustrator
Photoshop
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