Pregnancy Tracker Mobile App
UI / UX, Mobile App Design
Spring 2024
What is Expecta?
Expecta is an app designed to pair with a physical pregnancy test and act as an aid for for people to keep track of their pregnancy.
It was a comprehensive UX/UI study and the results are a calming tone with a seamless and inviting experience for the user.
This app has a user-friendly, intuitive interface that displays clear and easy-to-read results.
The app also features a customizable profile screen with personalized content, including a timeline, baby weight tracker, and a pregnancy week tracker.
User Personnas
Jessica Williams, 24
- Wants real-time pregnancy updates
- Seeks information on baby’s development
- Values an organized interface
Clara Smith, 31
- Needs a straightforward app
- Wants app to track appointments
- Prefers quick, relevent tips
Jackie Aronson, 35
- Seeks simple, clear pregnancy milestones
- Values easy-to-use, intuitive design
- Wants baby development updates
User Journey
Branding Guide
Logo & Logomark
#8E4376
#F2CEE9
Color Palette
#FFC188
Typography
Icons
Illustrations
Wireframe
