Expecta

Mobile App Design

Overview

Expecta is conceptual mobile app and brand I created for University that pairs with a pregnancy test serves as a pregnancy tracker.

Deliverables

Logo design, color palette, typeface, icon and app design, 14-screen mobile app

Tools

Figma, Illustrator, Photoshop

Jessica Williams, 24

- Wants real-time pregnancy updates

- Seeks information on baby’s development

- Values an organized interface

Three women standing side by side, each wearing colorful outfits. The woman on the left is in an orange shirt with long hair, the middle woman has short hair and is in a bright orange shirt, and the woman on the right is in a pink blazer with glasses. They are smiling and looking at the camera, set against a white background.

Clara Smith, 31

- Needs a straightforward app

- Wants app to track appointments

- Prefers quick, relevent tips

Jackie Aronson, 35

- Seeks simple, clear pregnancy milestones

- Values easy-to-use, intuitive design

- Wants baby development updates

User flow chart for an app, showing routes from the app home page to various screens including welcome, account creation, login, directions/test page, waiting, pregnant, not pregnant, home, timeline, and profile.
Wireframe design of a pregnancy app showing various screens including account creation, test results, pregnancy timeline, and user profile.

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A pregnant woman sitting on a couch with her hands on her stomach, and a young girl resting her head on the woman's belly, both smiling.