Expecta – Mobile App & Brand Design
Expecta is a gentle, modern pregnancy-tracking concept with the intention of providing comfort and and clarity to an expecting parent.
It pairs with a smart pregnancy test, creating a calm, intuitive experience for tracking and navigating every stage of pregnancy.
Design Goals
Build a calm, cohesive brand identity that reflects serenity and support throughout the user’s pregnancy.
Develop an intuitive and fully interactive app interface with simple visual elements that feel easy to navigate.
Explore UI mockups that bring the concept to life and show how the brand functions in real, everyday use.
Deliverables
User research summary (personas, needs, pain points)
User flows & task flows
Low-fidelity wireframes
Mid-/high-fidelity screen designs
UI style guide (logo, colors, typography, components)
Interactive Figma prototype (mobile)
Accessibility considerations
Tools
Figma
Illustrator
Photoshop
User Personnas
Jessica Williams, 24
- Wants real-time pregnancy updates
- Seeks information on baby’s development
- Values an organized interface
Clara Smith, 31
- Needs a straightforward app
- Wants app to track appointments
- Prefers quick, relevent tips
Jackie Aronson, 35
- Seeks simple, clear pregnancy milestones
- Values easy-to-use, intuitive design
- Wants baby development updates
User Flow
Wireframes
Brand Elements
Logo
Primary
Typefaces
Color Palette
Logo Mark
App Icon
#854874
#ce98bf
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#f3c492
