Dig!

Environmental and Brand Identity Design

Outdoor café with dinosaur theme, featuring tables, chairs, dinosaur footprints, plant decorations, and a dinosaur sculpture.
Dinosaur-themed cafe with "Dino Cafe" sign and greenery on wooden structure
Isometric view of a small, stylized courtyard scene with textured walls. Features include potted plants, a round table with chairs, lanterns, and a wooden structure with an orange roof. The walls have abstract patterns and greenery on top.

Overview

A conceptual educational children's fossil dig exhibit designed to inspire children’s curiosity about paleontology and dinosaurs. Children can “dig” in a sand pit for dinosaur fossils, emulating a professional paleontologist. A cafe and seating area offers a place for adults to relax while the open view of the exhibit allows for easy supervision.

Deliverables

Logo design, two patterns, environment design, kiosk, wayfinding, character, and guidebook design

Tools

Dimension, Illustrator, Photoshop

Illustration of archaeological tools including a pickaxe, trowel, brush, and magnifying glass, with the word "Dig!" and dinosaur footprints.
"Dig!" text with archaeology tools, footprints, pickaxe, trowel, brush, magnifying glass.
Cartoon sauropod dinosaur standing with a long neck and tail.
Cartoon dinosaur wearing a safari hat and holding a pickaxe
Illustration of a cartoon pterodactyl flying with a camera around its neck.

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Graphic illustration with dinosaur bones, foot prints, and tools related to excavation. Includes text "Dig!" in various styles, a section labeled "Dino Cafe," and a sign pointing to "Bathrooms" and "Excavation."
Illustration comparing the size of two cartoon dinosaurs and a human silhouette. On the left, a tall dinosaur, 8 feet tall and 7 feet long. On the right, a smaller dinosaur wearing a hat, holding a pickaxe, 6 feet tall and 8 feet long. A human silhouette with a child is in the center, both 6 feet tall.
Children's paleontology field guide with a magnifying glass illustration and a person examining a rock with a magnifying glass.
Children's paleontology exhibit images featuring cartoon dinosaurs, magnifying glass, and fossil excavation with brushes. Includes fun facts and instructions about using tools to study fossils, with images of dinosaur bones and excavation scenes.
Graphic with dinosaur and digging themed banners, showing fossils, a cartoon dinosaur with a hard hat, and hands brushing sand off artifacts.
Illustration comparing heights of dinosaur fossils and humans. On the left, labeled 15ft, is an abstract dinosaur drawing. In the center, labeled 6ft, is an image of hands brushing a dinosaur fossil. On the right, silhouettes of a 6ft tall adult and a child waving.
Two vertical banners on poles, featuring dinosaur-themed designs. One banner has a cartoon dinosaur with a hat and hammer, the other shows a child examining a dinosaur fossil.
Illustrated signs with cartoon dinosaurs and fossil excavation theme.
Silhouette of an adult and child next to a signpost with arrows labeled "Cafe" and "Excavation," featuring foliage and height measurements of 3 feet and 6 feet.
Inside a prehistoric-themed room with wooden signs labeled "Cafe" and "Excavation," surrounded by green chairs, plants, and a dinosaur figure.
Interactive display with helmets and a sign reading "Take a helmet!" in a museum setting, featuring a dinosaur model and jungle-themed decor.
Infographic displaying a board titled 'Take a helmet!' with illustrations of pith helmets. Includes a description about pith helmets and silhouettes of a person and child for size comparison. Board dimensions are 6 feet tall and 5 feet wide.
3D rendering of a dinosaur-themed cafe called Dino Cafe with round tables, green chairs, and a dinosaur statue. The cafe has a rustic design with decorative plants and dinosaur motifs on the walls.